You are successful in attracting customers to your online store. Great! Some visitors are your client; others are potential customers, and others come to look at the items and prices.
The first group of visitors, i.e., the customers, are the ones who will buy from your store despite any inconvenience. You’ve earned their trust – well done! The third group of visitors is simply doing some online window shopping.
Don’t be concerned! If they like your products, they will almost undoubtedly consider purchasing them at some point. The most aggravating visitors are potential customers. (Another set of customers!)
What is Stopping them from Buying?
Perhaps they need more time to be ready to buy and are saving the items for later. Happens! Or, perhaps, some have started the checkout process, i.e., added the item to the cart, but are experiencing problems. As a result, these individuals have abandoned the cart.
This article will address the issue of cart abandonment. And, of course, provide you with a solution to the problem. Please take this opportunity to thank us! After all, we’re talking about potential customers here. If you can convert them into paying customers, you will notice a significant increase in your company’s profit margin.
Make the Purchasing Process as Simple as Possible
According to Statista, the global online shopping cart alienation rate was 69.57% in 2019. This indicates that visitors exit the website during the checkout process. It would be best to think about checkout optimisation for your online store’s website or app.
We live in a fast-paced world where every second counts. If there are numerous steps in the checkout process, it is clear that users will not prefer to go through that extra effort to purchase the product.
Why should they? There are numerous websites selling products in your niche. Isn’t that right? But you can’t afford to lose even one customer. So, if you want a customer to complete the purchasing process, you must provide a simple checkout process.
And, by achieving a successful checkout, you are increasing conversion rates. The most effective method is to offer a one-step checkout on your website or app. Moreover, the Magento 2 One Step Checkout extension can quickly fix.
Recognizing the Magento 2 One-Step Checkout Extension
You are already a bit ahead of your market competitors when you use the Magento platform for your eCommerce store. Cart abandonment has been a major issue for the majority of online retailers.
The abandonment rate has been significantly reduced thanks to the One Step Checkout extension for Magento 2. Elsner Technologies created the One Step Checkout Magento 2 extension to avoid complexities during the checkout process.
The following are the key features of Elsner’s checkout extension –
- One-page checkout optimisation.
- Custom themes can be applied to the checkout page.
- The checkout page is highly configurable and works on any device.
- You can enter your address, payment method, and shipping method on a single page.
- Additional pop-up feature for depth information after placing the order. Use Google address auto-suggestions to fill in the addresses quickly.
- Calendar-based delivery date and time options.
- Compatibility with third-party modules.
- Because the extension is set up for Gift Wrap and Gift Messages, you can create gift options for any item.
- By default, responsive checkout is enabled.
- Magento CE 2.1.x, 2.2.x are compatible.
This Magento 2 one-step checkout module claims to improve the store’s checkout flow and enhance the number of completed transactions.
Why is One-Step Checkout the Winner?
Users prefer one-step checkout for a number of reasons.
- Filling out personal information quickly while shopping online speeds up the process.
- When customers realise their checkout will only take one page, they are more likely to complete the transaction.
- The Magento One Step Checkout module provides an excellent user experience.
- A multi-page checkout requires a customer to wait for multiple pages to load, which is inconvenient and may lead to cart abandonment. This will not be true for one-step checkouts.
- With all the features listed above, the one-step checkout extension creates a magnificent customer experience for the online store.
Make use of the one-step checkout module’s functionality to increase conversions. It is said to be the most effective approach for generating leads.