Google search engine ranking is more meaningful than website speed. It also enhances the user’s experience and outcomes in satisfied viewers.
How should site speed be analysed?
Professional WordPress development companies employ a number of tools to test site speed.
- Pingdom
- GTmetrix
- Pingdom Google Page Insight
The Google Analytics Dashboard also provides access to the site speed actions.
Tips to Speed Up WordPress Performance
Select Excellent Hosting
The essential step in enhancing site performance is to use a good web hosting service. Server response time must be low to reduce page load time. Hosting should support gZip compression, CDN, caching, as well as other functionalities. If your site receives a lot of traffic, consider using a VPS or a dedicated server.
Utilise Optimised Images
Large images slow down a site and degrade the user experience, so we should always import an optimised image using an online tool like TinyPNG or optimise the image in Photoshop. Existing images in WordPress can be optimised using plugins such as WP Smush Image Optimizer.
Choose the Caching Plugin
The WordPress Caching plugin can serve static HTML to your site’s visitors, significantly improving page load speed. We can use both free and paid plugins such as W3 Total Cache, WP Fastest Cache, and WP Rocket.
Code Optimisation
Your code must adhere to WordPress standards, and any unnecessary plugins must be removed. Always update WordPress to the most recent version. Select a solid theme/framework that does not affect website speed.
Use a CDN
If the site contains large media files (CSS/JS/Images), we should consider incorporating a Content Delivery Network (CDN). CDNs store all of your media files in various locations and serve them depending on the visitor’s location. CDN providers include MaxCDN, Cloudflare, Amazon Cloudfront, and others.